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QR visits but no leads: what to check first
By The log.my team · Published · Updated
Your QR reports show visits, but the Leads page stays quiet. The problem usually sits between the opened link and the Send button. This guide walks the path a visitor takes, shows where responses are commonly lost and gives you a short checklist so you can fix one likely cause at a time.
Separate the three steps of one response
One enquiry travels through three measurable steps. First, a visitor opens the short link behind your QR code or shared URL; log.my records that as a visit when an eligible request receives its redirect. Second, the form page opens on their phone. Third, a response is saved only after someone completes the fields, agrees to the privacy consent and passes the verification step.
Those steps fail in different places. A visit proves the link was opened, not that the form was read. Opening a direct form page does not add a short-link visit, so visit totals and form activity can move independently. Compare the three numbers side by side before deciding that something is broken.
For what log.my counts as a visit and how reports break it down, read how to measure QR campaign visits.
Open the form the way a visitor does
Scan or tap your own form link on a phone with mobile data, not just in a desktop preview. Notice how long the page takes to appear, whether the keyboard covers a field, and whether the first screen shows the questions or only a logo.
Then read it as a stranger: is it obvious what the form is for and who is asking? Visitors who cannot tell what happens after they press Send usually leave without pressing it. One short line above the fields saying what the reply will be and when it comes costs nothing and answers the question most visitors carry with them.
If the enquiry form has not been published yet, follow how to make a QR code for an online form first, then come back to these checks.
- Load the form on a phone with mobile data and time how long it takes.
- Check that the first screen shows the questions without scrolling past a banner.
- Confirm the form says who is collecting the details and why.
- Press Send on a test response and see exactly what happens next.
Ask only for details you will use
Every extra field costs responses. A form can collect short text, an email address, a phone number, a number, a choice from a list or a longer message, up to ten fields in the log.my Studio builder. Keep the set to what you genuinely need to reply; a name and one contact method is enough for many quotation or booking enquiries.
Review each field against the follow-up you actually do. If nobody on your team has used a field in the last month of responses, it is a candidate to remove or make optional. Placeholder text can suggest the answer style, but the field labels should make the effort clear on their own.
If the goal is opinions rather than enquiries, first compare a private feedback form with a public review QR.
| Field | Use it for | Reconsider it if |
|---|---|---|
| Name | Addressing the reply. | An anonymous feedback form only needs answers. |
| Email or phone | One reliable way to reply. | You have no plan to follow up personally. |
| Choice list | Sorting enquiries before the first reply. | The options overlap or force visitors to guess. |
| Long message | Context that fixed fields cannot capture. | It has replaced two or three specific questions. |
Reference: GOV.UK: designing good questions
Make the promise and the consent clear
The text beside the QR code and the form should tell the same story. If the printed material promises a quote today, a form that asks for ten details and gives no timeline breaks that promise. Align the promise with what the form can honestly deliver, and keep one main action instead of competing buttons.
The consent line is part of the form, not legal decoration. Say plainly what is collected, what it is used for and how long it is kept; log.my form responses are kept for up to twelve months before automatic deletion, so that period is a reasonable thing to state. Privacy rules differ by country, so check the requirements that apply to your market rather than copying a notice written for somewhere else.
After sending, visitors should see a clear confirmation. A lead form can show a thank-you message or redirect to a public HTTPS page you choose; pick whichever keeps the visitor informed instead of dropping them somewhere unrelated.
For the promise side of this path, see why printed flyers fail to bring in enquiries.
Check the practical blockers
When the form itself reads well, rule out the path around it. Work down the most common blockers before rewriting anything.
| What you observe | Possible cause | What to check |
|---|---|---|
| Visits rise but responses stay flat | The form asks too much or hides its purpose. | Open the form on a phone and read it as a stranger. |
| No visits at all on one placement | The printed code does not open or was never scanned. | Scan the printed code and check the destination in Studio. |
| Responses arrive but cannot be used | A needed detail is missing or mistyped. | Review the field labels and export the responses as CSV. |
| Visits stop after a change | The QR or form has been paused or deactivated. | Check the status in Studio and submit a fresh test response. |
Test one change and compare a similar period
Pick the single most likely cause from your checks and change only that: shorten the form, rewrite the consent line, or move the QR code to a place where people actually have a free hand. Submit a test response with invented details, never a real customer’s information, and confirm it appears in Leads with the consent time recorded.
Then compare a similar period: the same number of days, similar placement visibility and no competing change. Visits and responses measure different events, so avoid dividing one by the other and calling the result a proven conversion rate. Export the responses as CSV when you need to study them offline, and note what you changed so the next comparison stays honest.
- Change one form or placement detail at a time.
- Submit one test response and check that it arrives in Leads.
- Compare similar periods rather than single busy days.
- Keep a short note of each change beside the campaign name.
Put this guide to work
Open Studio, cut the form down to the details you actually use, and test it on a phone before sharing the QR again.
Build a shorter lead form