How to make a QR code for an online form (and test it before you print)

Start with the questions you will answer

Decide what the form is for before opening the builder. A quotation enquiry needs different fields from a booking request or product feedback, and every field you add is one more thing a visitor types on a phone. Write down the details you would need to reply properly, and start with only those.

In the log.my Studio form builder you can add short text, an email address, a phone number, a number, a choice from a list or a longer message, up to ten fields. Each field has a default placeholder you can replace with your own hint. Keep labels short and concrete: a label like “Best number to reach you” guides a visitor more than “Contact”.

Reference: GOV.UK: collecting personal information from users

Build the form in Studio

Open Studio and choose Create Form. Give the form a clear title, add the fields from your list and set the Send button label. Every lead form requires the visitor to agree to a privacy consent line before the Send button works, so write that line in plain words: what is collected, what it is used for and that answers are kept for up to twelve months.

Skip anything you cannot act on. A detailed quotation request can justify more fields; a café feedback card often needs three. Keep the first version short and learn from what real enquiries actually use.

Choose the form URL before you publish

Before publishing you can pick a custom URL with a fixed log.my/ prefix, such as log.my/quote-request. Type the slug and the availability check shows green when it is free and red when another form already uses it. Choose something short and memorable enough to print or say aloud.

Publishing checks the slug again and locks it; the automatic short link keeps working either way. If you do not pick a custom URL, the form uses its automatic address, and Copy URL and the form QR will use your preferred address whenever one exists.

Publish, then copy the URL or download the QR

Publish the form to make it public. Studio then gives you the shareable URL to copy and the form QR to download as PNG or SVG. The public form page carries your account or brand name in a small footer and opens without the log.my menu, so a visitor sees a clean page that belongs to your business.

Both paths work from the same form: someone can scan the QR or type the URL, and both go through the same recorded link before the form opens. Keep the downloaded QR file with your campaign notes so the next person printing knows which code belongs to which material.

Test like a visitor before printing

Test before anything is printed or shared. Scan the exported QR on a phone with mobile data, open the URL in a browser, and read the first screen the way a stranger would. Submit one test response with invented details, never a real customer’s information, and watch what happens after you press Send.

Then check the business side: open Leads in Studio and confirm the test response arrived with its consent time, and export CSV if you want to see how responses will look offline. Print only after the code scans on a proof at the final size.

For the printed code itself, use the scannable QR design checklist before approving the artwork.

Read responses without overcounting

After the form is live, review responses in Leads and export them as CSV for offline follow-up. Keep the three numbers apart: a visit means the form link was opened through its recorded route, a direct form view does not add a visit on its own, and a lead exists only after a response with consent is saved. Do not divide responses by visits and call the result a proven conversion rate.

Form responses are kept for up to twelve months before automatic deletion, so export anything you need to keep longer. If visits arrive but responses do not, work through the visits-but-no-leads checklist.